Here's Why
Because it's the right thing to do. In a world where raw materials and energy are becoming more and more precious it seems crazy that we consume so many products that are built to a price not a spec, that often have a limited lifespan, aren't repairable when they do break and that we then “recycle” using even more energy.
Since the 1950s and 60s many of the advances in musical equipment manufacture have been about reducing production costs; not improving sound and build quality. That's part of the reason that a lot of equipment from this era is considered classic and still works beautifully.
Of course on many levels the availability of cheaper products has been a good thing, it's allowed millions of people an introduction to playing music and there are plenty of great songs that have been written and recorded on budget equipment.
For us though, sound quality and build quality are fundamental. If we're going to spend our time building valve equipment we're going to make the best sounding, strongest, most beautiful things we can; real tools for musicians. It's our aim that everything we make will last for decades, be repairable if in years to come something does go wrong, and most importantly sound absolutely wonderful.