Custom77 / Lust For Life / 2014 / White / Guitar
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The Lust For Life is the first original guitar design from Custom77. This shape has defined the soul and spirit of the brand-style and has already became iconic among the connoisseurs.
With its alder body and maple glued-in neck, the Lust For Life dares to be different. Broader front bevelling and rear waist countouring inject extra character.
The two "Classic77" humbuckers and the selected woods offer this guitar a long held-sustain. Amplified performance is equally up to pair in terms of ample output, while the neck humbucker delivers a smooth balance of woody bass and sweet-sounding upper ends. The bridge pickup enhances the middle frequencies, but nasal overtones are even more pronounced. Selecting both introduces a chiming ring into the aural equation, again supported by some beefy bass.
The guitar lives up to its name when it comes to getting dirty, with the twin-humbucker format supplying a more consistent and firmer-footed performance while retaining good definition when subjected to increasing doses of overdrive.
Custom77, France 
Custom77 was created in 2007, in the city of Lyon, FRANCE, by Jérôme and Jb; two guitarists from the same band and both real vintage gear addicts.
Throughout the past 8 years, Custom77 has never ceased to expand:
Selling more than 5000 guitars worldwide, creating new designs and endorsing international artists.
The brand made its official debut in the U.S.A at the 2014 NAMM show and received very positive feedbacks from press, retailers and artists.
What press say:
"This is a real a peach." Total Guitar (UK)
"Custom77 is combining interesting ideas on design with a well-considered choice of components" Guitar & Bass (UK)
"Like Gretsch on steroids" Guitar & Bass (UK)
Artists who play Custom77:
Lee Ranaldo (Sonic Youth), My Bloody Valentine, Slowdive, The Jon Spencer Blues Explosion, Earth, Portishead, Anathema, Triggerfinger, Studio Valley Recording (LA), Greg Gordon (producer/sound engineer) and many more.
