A day in the life of a guitarmaker
Ruokangas Guitars was founded in 1995 by luthier Juha Ruokangas. The story goes from repairing guitars in the late 80s to studying lutherie under guidance of the finest Finnish luthiers in the early 90s – then forming a company and building guitars alone in his 35 square meter workshop since 1995. Today Juha and his skillful team of luthiers make about 120 unique guitars a year in their facility of 300 square meters. This little series of photos should give you a nice view to the life of this small group of luthiers earning their everyday bread.
“I am fortunate to have now a handful of skilled craftsmen beside me. Together we stand strong against the tide of the massive guitar industry that sells more in a day than we are able to build within a year. Their main interest is the shareholders profit, whereas for us this is purely a labour of love.” – Juha Ruokangas

ORIGINAL RUOKANGAS DESIGN


Juha designs all his guitars the old school way – by working on an old fashioned drawing board from the 60s and building prototypes from scratch. He describes this being an extremely relaxing and important method of working – always keeping things down to earth and staying scaled 1:1. One of Juhas’ leading thoughts has been to build as ergonomic guitars as possible – yet still maintain the feminine beauty of classical stringed instruments strongly present.

FROM TOP OF THE GRADE MATERIALS


Ruokangas is known of their use of not so common tonewood species to their guitars. Juha pioneered in the 90s by starting to offer Spanish Cedar as the body- and neck wood for his Duke guitars. Arctic Birch is another distinct Ruokangas feature, that you don’t see anywhere else. All the wood is carefully selected and dried. The generous 20-year warranty of each and every Ruokangas guitar leaves no open questions about the quality.

WITH LOVE AND DEDICATION


Building a guitar involves thousands of phases of work. The best guitars are designed and built keeping all the phases and details in mind – and humbly asking on every step – can this be done better? The primary motivation for building guitars on a small scale is not money – there are thousands of easier ways to get rich!

FOR THE MOST DEMANDING PLAYER


“From the very beginning my goal has been to offer high end guitars that even the most demanding players would fall in love with – a handmade instrument, that would rival the best. Not a very humble goal, I admit… There is no way to learn lutherie by reading books or watching others do it – you have to dig in as deep as you can, to let your hands have the time to learn the craft. The hard way is the only way.” – Juha Ruokangas

MULTI-TALENTED SUPERPERSONS


Old school lutherie in the modern world involves many special skills. Skilled craftsman and finishing specialist is not enough – you need to master also electronics engineering and to be a musician, marketing professional, photographer, and video editor – not to forget the occasional psychological skills needed with the sometimes so delicate mind of the performing artist…

THE ROAD GOES EVER ON


Thank you for joining this little Ruokangas workshop tour. We hope you succeeded to catch in some of the spirit our craftsmen create by their dedicated work together!

 

“Our work is a testimony for the old world values. We have consciously decided not to take part to the ongoing industrial race for cheaper labour and bigger profits. Our ambition is simply to make our living by making the best electric guitars in the world and to cherish the tradition of handcraft.”

- Juha Ruokangas

 

Most of our guitars are made to custom order, either directly to players or to our small family of dealers. If you can’t find a dealer in your country, or feel you don’t receive an active response from your dealer, please feel free to contact us directly, so we can assist you ahead!

Our dealers

 

HOW TO BUY

On our website you can choose the specifications of your dream guitar in great detail using the Guitar Builder tool. The builder shows you even an estimated price for the guitar. This estimation gives you a good “ballpark figure” of the whereabouts of the selling price. Please notice however, that taxation, shipping expenses and customs may affect to the actual selling price. The builder assists you also to send us a request for a confirmed offer, in case you’re seriously interested in ordering one.

We have a selected network of dealers. If you find a dealer/dealers in your country, feel free to contact them for further information. If you’re interested in ordering a custom guitar, dealers do take on such assignments as well. Sometimes, if the custom guitar needs more special attention in detailing (inlays etc), you can discuss and confirm the specifications of your guitar directly with us, regardless that the dealer then orders the guitar for you.

If you don’t find a dealer near enough you, it’s possible to order a guitar directly from us. And whatever the case is, you are always welcome to send us e-mail, to which we reply fast and assist you along. The price level is the same, regardless where you buy the guitar from. When ordering a guitar directly from us, we require a deposit to confirm the order, and the balance is to be paid prior delivery. We hold prices firm from the receipt of deposit until delivery. Usually the dealer has a similar policy in use.

We also encourage you to browse through our dealers websites, even if they would not be in your country. It’s quite common nowadays that dealers ship world wide. We have some dealers that carry a very nice Ruokangas selection, and you might very well find Your Guitar, waiting there just for you!

Lead time for any custom ordered guitar, be it via the dealer or directly from us, is currently 9-10 months. This may vary from time to time, and the lead time is confirmed with each order separately.

You can contact us easiest via e-mail – we reply fast! You can find the full contact info below. If you have any questions whatsoever about our guitars, please feel free to ask.

We accept payments by Visa, Mastercard, American Express, PayPal and wire transfer.